Privacy Policy

1. Introduction

Afterglow Christmas Lights ("Afterglow," "we," "our," or "us") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and what rights you have over it. By using our website or services, you agree to the practices described in this policy.

2. Information We Collect

Information you provide directly:

  • Full name, phone number, email address, and service address submitted through our quote request form

  • Your lighting scope preferences and any messages you send us

  • Payment information, processed through our secure third-party payment providers. We never store full card numbers.

Information collected automatically:

  • IP address, browser type, and device information

  • Pages visited, time spent on site, and referring URLs

  • Cookies and similar tracking technologies

Information from third parties:

  • Advertising platforms such as Google and Meta, when you arrive at our site through an ad

  • Address verification services used to confirm your service address

3. How We Use Your Information

We use the information we collect to:

  • Create and deliver your custom lighting design and quote

  • Communicate with you about your design, quote, scheduling, installation, maintenance, and takedown

  • Send text messages you have consented to receive (see Section 4)

  • Process payments for services

  • Send seasonal reminders and renewal offers, only if you opt in

  • Improve our website, services, and customer experience

  • Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes. Ever.

4. Text Messaging (SMS)

By checking the SMS consent box on our quote form, you agree to receive text messages from Afterglow Christmas Lights related to your design, quote, scheduling, service updates, and occasional offers, possibly sent using automated technology, at the phone number you provided. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except as necessary for the service providers who deliver messages on our behalf.

5. How We Share Your Information

We share your information only in the following circumstances:

Service providers: We work with trusted third-party providers for scheduling and customer management, text message delivery, form processing, workflow automation, payment processing, and website analytics. These providers are contractually required to handle your data securely and only for the purpose we specify.

Legal requirements: We may disclose your information if required by law, court order, or government authority.

Business transfers: If Afterglow is acquired, merged, or sold, your information may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

6. Cookies

Our website uses cookies to remember your preferences, analyze traffic, and improve your experience. We use the following types:

  • Essential cookies, required for the site to function

  • Analytics cookies, which help us understand how visitors use the site

  • Advertising cookies, used to measure the performance of our ads

You can control cookie settings through your browser at any time. Disabling cookies may affect some features of the site.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purpose it was collected for, typically the duration of your lighting program plus the period required for legal and warranty record keeping. You may request deletion of your data at any time (see Section 9).

8. Data Security

We implement industry-standard security measures to protect your personal information, including SSL encryption, secure servers, and restricted internal access. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your state of residence, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate data

  • Request deletion of your personal information

  • Opt out of marketing communications at any time

  • Request a copy of your data in a portable format

To exercise any of these rights, contact us at [SUPPORT EMAIL] or call [QUO PHONE NUMBER]. We will respond within 30 days.

10. Children's Privacy

Our website and services are intended for adults only. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, contact us immediately and we will delete it.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before submitting any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

Afterglow Christmas Lights Tampa, Florida [SUPPORT EMAIL] [QUO PHONE NUMBER]